nightMair Media Management

Red Truck Beer – Branding Done Right

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We recently attended a concert at the new digs for Red Truck Beer in Vancouver, BC. A few hours before the show, Brian Fong, Red Truck’s Marketing Manager, invited us on a private tour of the fully operational state of the art craft brewery, with General Manager Jim Dodds asRead More…

Boutique or Traditional? Which type of Agency to Hire?

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When looking to hire an agency, is bigger better? Should your business hire a smaller boutique or a larger traditional media agency? There are pro’s and con’s to both of course. Boutique agencies typically specialize in forms of marketing and advertising that often revolve around new media. Larger traditional typicallyRead More…

How (not) to Run a Fan Contest

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Fan contests are a great idea to increase awareness of your band, to have fans share your Facebook page or retweet your tweets etc.. but be cautious about how you set your contest rules up! ┬áCase in point here’s an idea for a fan contest on Facebook: “We’re nearly atRead More…